Apple today finally released official details regarding App Store subscriptions. The system is the same one that launched alongside News Corp.’s “The Daily” on Feb. 2. Subscriptions in the App Store… Read more »
The economics of e-books are developing on terms far more favorable to authors than traditional publishers, and those trend lines will be increasingly problematic for the latter. The shift from print… Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
Despite Amazon’s (s amzn) knee-jerk banishment and reinstatement of its books following a price increase of its books, publisher Macmillan isn’t the only one looking to introduce a new, more lucrative… Read more »
Over the holidays, I ended up reading an awful lot using my iPhone/iPod touch. I started with The Curious Case of Benjamin Button, just to determine whether or not I wanted… Read more »