ResearchMobile marketing: four emerging trends
Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place. Read more »
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Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place. Read more »
Twitter’s recent filing for an IPO indicates some of its most lucrative ad products on PCs don’t perform as well on mobile devices. But its recent acquisition of MoPub will help… Read more »
Twitter today announced it has acquired the mobile ad startup MoPub in a deal reported to be worth $350 million. The move is the latest piece of evidence that real-time bidding… Read more »
Real-time bidding is well positioned to give the overall mobile ad industry a big lift in the next few years. But it will face serious challenges as more sophisticated — and… Read more »