ResearchHow to value our social participation?
Gia Lyons, back in 2008, asked a question that is still front and center in the discussion of social business today. She points out that her organization — like most –… Read more »
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Gia Lyons, back in 2008, asked a question that is still front and center in the discussion of social business today. She points out that her organization — like most –… Read more »
Timed to Halloween and the presidential election, New York-based social loyalty startup CrowdTwist analyzed user data related to brand preferences for chocolate and political affiliation. Its data suggest that Democrats tend… Read more »
Kiip, a mobile reward network, announced it has raised $11 million as it looks to become more of a consumer-facing company. The startup will release a wallet app called Kiipsake that… Read more »
Virtual goods sales have become a significant portion of social networks’ revenues and are a growing revenue contributor for mobile apps as well. Virtual goods have become a very competitive space,… Read more »
Groupon is reportedly testing out its own Square-like mobile payment service. It’s a sign that local deals and loyalty providers are increasingly looking at adding mobile payments services to help build… Read more »
Mirth and Cardify are two of the latest start-ups that are building loyalty programs that tie into credit and debit card accounts. That’s a growing opportunity thanks to enablers like CardSpring… Read more »
In an attempt to move beyond being a provider of deals, Groupon is launching a loyalty program for U.S. consumers and merchants, part of a bigger effort to become the “operating… Read more »
Facebook confirmed that it has acquired customer loyalty service Tagtile, which helps merchants distribute rewards, offers and coupons to in-store customers via their phones. The deal follows the acquisition of Instragram… Read more »
Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages… Read more »
Mobile shopping reward app Shopkick is realizing its full potential by tying into Visa’s payment processing network, helping close the loop on transactions and providing new incentives for users to make… Read more »