var varname = "wijax_03c70157bc6acac3af213b47c8210e07"; window[varname]="<span id=\"widget-go-widget-areas-2\" data-remove-on-inject-classes=\" \" class=\"  search-facets go-custom-widget-area_search-facets wijax-widgetclasses widget-go-widget-areas widget-area go-widget-areas-2 \"><\/span>\n<div id=\"scriblio_facets-7\" class=\"facet-technologies-and-products facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Technologies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"wearable computing\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/wearable-computing\/\"><span class=\"bar\" style=\"width:60%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=wearable-computing\" class=\"term-link\" title=\"3 topics\">wearable computing<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>3<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"crowdfunding\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/crowdfunding\/\"><span class=\"bar\" style=\"width:40%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=crowdfunding\" class=\"term-link\" title=\"2 topics\">crowdfunding<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"fitness trackers\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/fitness-trackers\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=fitness-trackers\" class=\"term-link\" title=\"1 topics\">fitness trackers<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"digital health\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/digital-health\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=digital-health\" class=\"term-link\" title=\"1 topics\">digital health<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Google Glass\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/google-glass\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=google-glass\" class=\"term-link\" title=\"1 topics\">Google Glass<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"3D printing\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/3d-printing\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=3d-printing\" class=\"term-link\" title=\"1 topics\">3D printing<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"batteries\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/batteries\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;technology=batteries\" class=\"term-link\" title=\"1 topics\">batteries<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-6\" class=\"facet-companies facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Companies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Misfit Wearables\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/misfit-wearables\/\"><span class=\"bar\" style=\"width:60%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=misfit-wearables\" class=\"term-link\" title=\"3 topics\">Misfit Wearables<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>3<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Google\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/google\/\"><span class=\"bar\" style=\"width:40%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=google\" class=\"term-link\" title=\"2 topics\">Google<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Indiegogo\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/indiegogo\/\"><span class=\"bar\" style=\"width:40%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=indiegogo\" class=\"term-link\" title=\"2 topics\">Indiegogo<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Fitbit\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/fitbit\/\"><span class=\"bar\" style=\"width:40%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=fitbit\" class=\"term-link\" title=\"2 topics\">Fitbit<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Dow Chemical\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/dow-chemical\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=dow-chemical\" class=\"term-link\" title=\"1 topics\">Dow Chemical<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Founders Fund\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/founders-fund\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=founders-fund\" class=\"term-link\" title=\"1 topics\">Founders Fund<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Nest\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/nest\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=nest\" class=\"term-link\" title=\"1 topics\">Nest<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Apple\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/apple\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=apple\" class=\"term-link\" title=\"1 topics\">Apple<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Khosla Ventures\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/khosla-ventures\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=khosla-ventures\" class=\"term-link\" title=\"1 topics\">Khosla Ventures<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"MakerBot\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/makerbot\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=makerbot\" class=\"term-link\" title=\"1 topics\">MakerBot<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Twitter\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/twitter\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=twitter\" class=\"term-link\" title=\"1 topics\">Twitter<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Nike\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/nike\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=nike\" class=\"term-link\" title=\"1 topics\">Nike<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Autodesk\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/autodesk\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;company=autodesk\" class=\"term-link\" title=\"1 topics\">Autodesk<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-11\" class=\"facet-people facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">People<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Tony Fadell\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/tony-fadell\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;person=tony-fadell\" class=\"term-link\" title=\"1 topics\">Tony Fadell<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-2\" class=\"facet-tags facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Other<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"Shine\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/shine\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/author\/katiefehren\/\" class=\"term-link\" title=\"5 topics\">Shine<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"South by Southwest (SXSW)\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/south-by-southwest-sxsw\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+south-by-southwest-sxsw\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">South by Southwest (SXSW)<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"roadmap\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/roadmap\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+roadmap\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">roadmap<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Imprint Energy\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/imprint-energy\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+imprint-energy\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">Imprint Energy<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"battery\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/battery\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+battery\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">battery<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Sruli Recht\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/sruli-recht\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+sruli-recht\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">Sruli Recht<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Bre Pettis\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/bre-pettis\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+bre-pettis\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">Bre Pettis<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Ammunition Group\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/ammunition-group\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+ammunition-group\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">Ammunition Group<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"glanceable UI\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/glanceable-ui\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+glanceable-ui\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">glanceable UI<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"zinc battery\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/zinc-battery\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+zinc-battery\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">zinc battery<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"FuelBand\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/fuelband\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+fuelband\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">FuelBand<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"AgaMatrix\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/agamatrix\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+agamatrix\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">AgaMatrix<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Sonny Vu\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/sonny-vu\/\"><span class=\"bar\" style=\"width:20%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine+sonny-vu\/?authors=katiefehren\" class=\"term-link\" title=\"1 topics\">Sonny Vu<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-8\" class=\"facet-author widget widget_scriblio_facets\"><header class=\"widget-title\">Author<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"Katie Fehrenbacher\" data-taxonomy=\"Co-Authors\" data-term-url=\"http:\/\/search.gigaom.com\/author\/katiefehren\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/\" class=\"term-link\" title=\"5 topics\">Katie Fehrenbacher<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-3\" class=\"facet-post-type widget widget_scriblio_facets\"><header class=\"widget-title\">Content Type<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"News Post\" data-taxonomy=\"Post Type\" data-term-url=\"http:\/\/search.gigaom.com\/go-type\/news-post\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;go-type=news-post\" class=\"term-link\" title=\"5 topics\">News Post<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-5\" class=\"facet-property widget widget_scriblio_facets\"><header class=\"widget-title\">Property<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Gigaom\" data-taxonomy=\"Property\" data-term-url=\"http:\/\/search.gigaom.com\/property\/gigaom\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;go-property=gigaom\" class=\"term-link\" title=\"5 topics\">Gigaom<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-10\" class=\"facet-availability widget widget_scriblio_facets\"><header class=\"widget-title\">Access<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Free\" data-taxonomy=\"Availability\" data-term-url=\"http:\/\/search.gigaom.com\/availability\/free\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/shine\/?authors=katiefehren&#038;go-availability=free\" class=\"term-link\" title=\"5 topics\">Free<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n<\/ul>\n<\/div>";
