ResearchReal-time marketing takes hold
Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media. Read more »
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Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media. Read more »
While Square is known for its hardware, it’s starting to build up an e-commerce business. A fifth of the 500,000 merchants listed on Square’s new internet marketplace are using Square solely… Read more »
I had the chance recently to meet with Joshua March, the CEO of Conversocial, and to hear him and others on a panel session at Social Media Week in NYC, as… Read more »
Enterasys is a self-identified social business, and the network infrastructure and security solutions company — ranked as one of Boston’s coolest companies, and one of the cities best places to work… Read more »
I was surprised by the results of a recent Wall Street Journal survey. While 60% of small business owners said social media tools are valuable to company growth, Linkedin was highest… Read more »
LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New… Read more »
After a summer that has seen increased activity in social media marketing, media giant Gannett Co. today announced that it has purchased BLiNQ Media, which helps companies execute and manage ad… Read more »
Just when you thought Oracle might be done buying stuff, it buys something else. Today the database giant said it is purchasing Vitrue, a company that offers a SaaS service that… Read more »
New social tools and sites are facilitating a democratization of discovery, where one-to- many recommendations are no longer the exclusive domain of professional media and traditional tastemakers. Read more »
Brands may put plenty of time and money behind the content they share on social networks, but only a small percentage of their intended audience may actually ever see it. New… Read more »