Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
The summer of 2011 has (arguably) produced a bubble around social media, with valuations for social media companies soaring and a dozen massive IPOs in the works or completed, like LinkedIn’s… Read more »
Scribd, which calls itself the world’s largest social publishing company, has launched a series of mobile services and features for sending books and other documents to any portable device, including a… Read more »
The smartphone market has surged in the past two years (PDF), largely due to adoption by mainstream consumers after years as a niche segment that appealed to techie and enterprise types… Read more »