Astute mobile application vendors are bringing to market applications that help mobile users connect and interact with people in close proximity. We expect this emerging market — what we call proximity-based… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several web technology themes and trends were reinforced in the fourth quarter of 2011, including a handful of tech platform wannabes and the rumblings of a shakeout in social commerce. For… Read more »