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	<title>Gigaom Search &#187; sponsored content</title>
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		<title>Taboola gets $117M in funding to build a Google Now for content</title>
		<link>https://gigaom.com/2015/02/04/taboola-gets-117m-in-funding-to-build-a-google-now-for-content/</link>
		<comments>https://gigaom.com/2015/02/04/taboola-gets-117m-in-funding-to-build-a-google-now-for-content/#comments</comments>
		<pubDate>Wed, 04 Feb 2015 13:59:01 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[initial public offerings (IPOs)]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[sponsored content]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[venture capital (VC)]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=912231</guid>
		<description><![CDATA[Taboola founder and CEO Adam Singolda started the company in 2007 to do video recommendations, and now it is one of the largest content platforms on the web -- and has&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/02/04/taboola-gets-117m-in-funding-to-build-a-google-now-for-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why media companies should pay attention to Medium&#8217;s native ads</title>
		<link>https://gigaom.com/2014/12/16/why-media-companies-should-pay-attention-to-mediums-native-ads/</link>
		<comments>https://gigaom.com/2014/12/16/why-media-companies-should-pay-attention-to-mediums-native-ads/#comments</comments>
		<pubDate>Tue, 16 Dec 2014 23:51:02 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=900969</guid>
		<description><![CDATA[Medium has launched another sponsored magazine -- or collection of articles -- that is focused on a specific topic, in this case travel. Media companies should be watching closely]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/16/why-media-companies-should-pay-attention-to-mediums-native-ads/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>Money is pouring into media, but will it find the value it seeks?</title>
		<link>https://gigaom.com/2014/12/01/money-is-pouring-into-media-but-will-it-find-the-value-it-seeks/</link>
		<comments>https://gigaom.com/2014/12/01/money-is-pouring-into-media-but-will-it-find-the-value-it-seeks/#comments</comments>
		<pubDate>Mon, 01 Dec 2014 17:07:30 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[sponsored content]]></category>
		<category><![CDATA[vox]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=897165</guid>
		<description><![CDATA[Vox Media has closed a financing round that values the company at almost $400 million, and BuzzFeed is valued at twice that level -- but will the funds that made these&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/01/money-is-pouring-into-media-but-will-it-find-the-value-it-seeks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Outbrain said to be considering an IPO that could value it at $1B</title>
		<link>https://gigaom.com/2014/11/28/outbrain-said-to-be-considering-an-ipo-that-could-value-it-at-1b/</link>
		<comments>https://gigaom.com/2014/11/28/outbrain-said-to-be-considering-an-ipo-that-could-value-it-at-1b/#comments</comments>
		<pubDate>Fri, 28 Nov 2014 21:20:00 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=896899</guid>
		<description><![CDATA[Outbrain, which powers the "recommended links" sections that appear at the bottom of many news sites, is reportedly considering an IPO for early next year that could value the company at&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/28/outbrain-said-to-be-considering-an-ipo-that-could-value-it-at-1b/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Just when you thought they couldn&#8217;t get any worse, here come sponsored comments</title>
		<link>https://gigaom.com/2014/11/04/just-when-you-thought-they-couldnt-get-any-worse-here-come-sponsored-comments/</link>
		<comments>https://gigaom.com/2014/11/04/just-when-you-thought-they-couldnt-get-any-worse-here-come-sponsored-comments/#comments</comments>
		<pubDate>Tue, 04 Nov 2014 15:39:42 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=886114</guid>
		<description><![CDATA[Disqus, one of the largest comment-hosting platforms on the web, is launching a feature that could add sponsored comments to the sites of many leading publishers -- but that seems unlikely&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/04/just-when-you-thought-they-couldnt-get-any-worse-here-come-sponsored-comments/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>On sponsored posts at Gigaom</title>
		<link>https://gigaom.com/2014/10/24/on-sponsored-posts-at-gigaom/</link>
		<comments>https://gigaom.com/2014/10/24/on-sponsored-posts-at-gigaom/#comments</comments>
		<pubDate>Fri, 24 Oct 2014 17:45:46 +0000</pubDate>
		<dc:creator><![CDATA[Tom Krazit]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=883525</guid>
		<description><![CDATA[A review of how sponsored posts are handled at Gigaom and why suggestions that they influence our editors are just plain wrong.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/24/on-sponsored-posts-at-gigaom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does the rise of brand journalism mean? For one thing, it means journalists have to up their game</title>
		<link>https://gigaom.com/2014/09/19/what-does-the-rise-of-brand-journalism-mean-for-one-thing-it-means-journalists-have-to-up-their-game/</link>
		<comments>https://gigaom.com/2014/09/19/what-does-the-rise-of-brand-journalism-mean-for-one-thing-it-means-journalists-have-to-up-their-game/#comments</comments>
		<pubDate>Fri, 19 Sep 2014 21:40:37 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brand journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=874797</guid>
		<description><![CDATA[What happens when brands become media entities in their own right, with all the same tools for reaching readers or viewers? Journalists and traditional media outlets have to try harder to&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/09/19/what-does-the-rise-of-brand-journalism-mean-for-one-thing-it-means-journalists-have-to-up-their-game/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Chartbeat launches paid-content tools to help publishers get better at native advertising</title>
		<link>https://gigaom.com/2014/05/14/chartbeat-launches-paid-content-tools-to-help-publishers-get-better-at-native-advertising/</link>
		<comments>https://gigaom.com/2014/05/14/chartbeat-launches-paid-content-tools-to-help-publishers-get-better-at-native-advertising/#comments</comments>
		<pubDate>Wed, 14 May 2014 15:59:53 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=841575</guid>
		<description><![CDATA[Chartbeat CEO Tony Haile says both publishers and advertisers need help figuring out which pieces of native advertising are actually working, so the analytics company has introduced a new suite of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/05/14/chartbeat-launches-paid-content-tools-to-help-publishers-get-better-at-native-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BuzzFeed is the media industry&#8217;s worst nightmare &#8212; profitable, growing and investing in news</title>
		<link>https://gigaom.com/2013/09/04/buzzfeed-is-the-media-industrys-worst-nightmare-profitable-growing-and-investing-in-news/</link>
		<comments>https://gigaom.com/2013/09/04/buzzfeed-is-the-media-industrys-worst-nightmare-profitable-growing-and-investing-in-news/#comments</comments>
		<pubDate>Thu, 05 Sep 2013 01:13:40 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Peretti]]></category>
		<category><![CDATA[sponsored content]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=232926</guid>
		<description><![CDATA[According to an internal memo from founder Jonah Peretti, BuzzFeed has tripled its traffic in a year, has more than 300 employees, is profitable and plans to invest in breaking news&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/09/04/buzzfeed-is-the-media-industrys-worst-nightmare-profitable-growing-and-investing-in-news/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>LinkedIn continues to act like a media business &#8212; it&#8217;s now offering sponsored content</title>
		<link>https://gigaom.com/2013/07/23/linkedin-continues-to-act-like-a-media-business-its-now-offering-sponsored-content/</link>
		<comments>https://gigaom.com/2013/07/23/linkedin-continues-to-act-like-a-media-business-its-now-offering-sponsored-content/#comments</comments>
		<pubDate>Tue, 23 Jul 2013 17:37:28 +0000</pubDate>
		<dc:creator><![CDATA[Eliza Kern]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertisings]]></category>
		<category><![CDATA[business media arena]]></category>
		<category><![CDATA[sponsored content]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:LNKD]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=670625</guid>
		<description><![CDATA[LinkedIn has been behaving like a business publisher recently, as a way to become a go-to source for professional content and bolster its core recruiting business. The launch of sponsored content&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/07/23/linkedin-continues-to-act-like-a-media-business-its-now-offering-sponsored-content/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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