One thing that emerged from our media conference was that there is no single solution when it comes to the future of content, or the monetization of media — and that… Read more »
At our paidContent Live conference in New York, we heard about the disruption in publishing, journalism and advertising from speakers such as Alan Rusbridger of The Guardian, Jon Steinberg of BuzzFeed… Read more »
There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are… Read more »
Founder Henry Blodget tells New Yorker magazine that Business Insider’s audience is larger than many established financial news outlets, but the company also lost $3 million in 2012 or almost a… Read more »
Some of the larger traditional brands in journalism will probably wind up prospering in the new digital era, and some hyper-local ones will as well — but what happens to the… Read more »
The Pew Center’s latest report on the state of the media shows the financial woes affecting the traditional news business continue, and this is having an effect on consumers — but… Read more »
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets… Read more »
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage… Read more »
Google has reiterated a warning to publishers that its ban on links that are designed to enhance a site’s PageRank applies not just to paid links but to sponsored content and… Read more »
Blogger Maria Popova has come under fire from a number of critics for her use of undisclosed affiliate links on her blog Brainpickings, which highlights how heated the debate over alternative… Read more »