As media-industry veteran Alan Mutter points out, the vast majority of newspaper paywalls are only reaching a tiny fraction of the overall potential audience, which is a problem for a growing… Read more »
In his first meeting with the paper he just acquired, Jeff Bezos said he prefers print and believes readers will pay for a daily bundle of news. But is he misunderstanding… Read more »
In an interview with the newspaper he just finished buying for $250 million, Amazon CEO Jeff Bezos made a couple of comments that raise some interesting questions about where he wants… Read more »
ShoeDazzle may not have turned out the way its investors had hoped, but it taught us some valuable lessons about how subscription commerce works. Marketing consultant Denise Lee Yohn breaks down… Read more »
India has low 3G usage due to low smartphone penetration and high costs. In India, applications have been developed that do not require speed, and 3G coverage in rural areas is… Read more »
As mobile subscriptions for 2G and 3G are expected to decrease to below 5 million over the years until 2017, 4G subscriptions are expected to increase substantially to 128 million in 2017. Read more »
While global mobile subscriptions for 2G are expected to decrease between 2014 and 2017, subscriptions for 3G and 4G are expected to increase, with 3G reaching around 4.5 million in 2017. Read more »
Amazon knows far more about its customers than most magazine publishers know about their readers, and more than most direct marketers know about the lists they’re targeting. Read more »