The revelation that the NSA piggybacks on commercial cookies to track individuals’ web habits could spread the economic fallout from the spying disclosures much more widely, by drawing attention to the… Read more »
The tech world is still enthralled by Yahoo, if only to watch if the CEO du jour can remake what was a hugely important company. Here, four former Yahoo technology executives… Read more »
This is an interesting (and pretty funny) post from MailChimp data scientist John Foreman about analyzing email addresses. For example, Gmail and Hotmail are similar in terms of number and age… Read more »
The acquisition of mobile ad exchange MoPub puts Twitter at the forefront of the race to combine effective targeting and mobile ad-buying, arguesAntonio Garcia — and could even put it ahead… Read more »
Twitter has apologized for posting fake advertising testimonials and attributing them to real users, but the slipup seemed to spark some angst among users about the company’s control over their content… Read more »
AT&T is joining the rest of the tech world in selling anonymous, aggregated information about its customers usage habits. The surprising thing is it didn’t do this sooner. Read more »
WalmartLabs has acquired a predictive analytics startup called Inkiru to bolster its ability to create better customer experiences through data. The division of Walmart was created in 2011 on a foundation… Read more »
Twitter has signed another global partnership with one of the world’s largest advertising firms, aimed at allowing the company’s clients to target their ads to specific Twitter users based on their… Read more »
Unlike Apple TV, which is largely about on-demand content, Amazon has a number of assets that could significantly enhance the linear TV experience if incorporated into a set-top box that worked… Read more »
Is Facebook serious with its new partner categories advertising program? Somehow, using offline data to target ads seems like a stretch for a company already facing a privacy backlash and that… Read more »