Campaigns have been profiling potential voters for decades, but the glut of data available online changed the game in terms of how much they collect and how it’s used. Now, thanks… Read more »
Netflix’s algorithms for recommending movies to customers might not be perfect, but it isn’t for lack of trying. The company is capturing and analyzing incredible amounts of data, even from the… Read more »
Even if you haven’t heard of LivePerson, chances are you’ve encountered one of its products while browsing online. It’s the company behind those pop-up windows offering real-time chat with a representative,… Read more »
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in… Read more »
Using Hadoop to process data for targeted web advertising efforts is nothing new, but this week, two companies in the video advertising space also stepped forward to highlight how Hadoop is… Read more »