GigaomBuy laxative, get a fiber ad on Facebook: social network mulls expanding offline reach
Facebook plans to tap into the loyalty reward data collected by retailers like drug stores to serve you ads based on your off-line purchases. Read more »
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Facebook plans to tap into the loyalty reward data collected by retailers like drug stores to serve you ads based on your off-line purchases. Read more »
The head of the research lab at the New York Times says the newspaper has launched an advertising product called Sparking Stories that allows advertisers to insert ads into specific content… Read more »
Causata is really good at helping companies identify consumers and, thanks to new machine learning features, helping them predict behavior many steps down the line. Does all this personal data create… Read more »
AdRoll, a firm that places “retargeted” ads on Facebook had a very good year. Does that provide any hints as to what Facebook will say about its ad earnings next week? Read more »
In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »
The growth of the mobile advertising industry has been hampered by a lack of marketing data about smartphone users. Adelphic, a company that says it uses 30 signals to collect customer… Read more »
Content and media sites are struggling to accommodate the polarizing forces of programmatic ad-buying and native advertising. While there’s no single solution to thriving in digital advertising, social media analytics can… Read more »
TV advertising remains healthy, but platform operators want a bigger slice of the pie. Next year, some will introduce targeted advertising to their set top boxes, promising greater granularity and more… Read more »
There’s shift happening in the world of online data collection, meaning consumers might expect to get paid for access to their data rather than always playing the role of uncompensated mark… Read more »
Campaigns have been profiling potential voters for decades, but the glut of data available online changed the game in terms of how much they collect and how it’s used. Now, thanks… Read more »