Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That’s left networks and advertisers looking for other solutions. Read more »
Apart from the loss of viewers, traditional TV networks are also losing their monopoly on A-list creative talent. On Thursday, Amazon formally announced it was beginning production on the first six… Read more »
Apple’s Siri ad featuring the jolly old elf was 2011’s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot… Read more »