GigaomNick Denton says the traffic game is over, and BuzzFeed has won
In a memo to staff, Gawker Media founder Nick Denton says the site will no longer judge the value of posts purely on how much traffic they generate, and that when… Read more »
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In a memo to staff, Gawker Media founder Nick Denton says the site will no longer judge the value of posts purely on how much traffic they generate, and that when… Read more »
As Medium founder and former Twitter CEO Evan Williams points out in a recent post, there is still far too much obsession with metrics like pageviews and unique visitors instead of… Read more »
Traffic-measurement firm Chartbeat says that external traffic to Spanish news sites is down by double digits in the wake of their removal from the Google News index Read more »
Despite the fact that our ability to track and measure almost every aspect of user traffic has never been stronger, there has been a strange gap in our knowledge for some… Read more »
BuzzFeed strenuously denies that it engages in what some call “clickbait,” which the site defines as not following through on the promise of a headline — but that’s not the only… Read more »
Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process… Read more »
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of… Read more »
The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read… Read more »
The Washington Post saw record traffic to its website in July, and editor-in-chief Marty Baron credits the paper’s new digital projects and the addition of about 60 new editorial staff for… Read more »
The editor-in-chief of the Telegraph Media Group says the newspaper has seen a large increase in traffic as a result of two strategies: focusing on Facebook more than Twitter, and devoting… Read more »