ResearchTV networks getting that sinking feeling
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
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The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
With 2GB of RAM and a dedicated GPU watching Amazon’s FireTV will be much more like watching traditional linear TV, with little latency between remote control inputs and response, and relative… Read more »
Even under C7, the networks would still be selling ads as if scripted, scheduled TV shows were still essentially one-time, live events where the program itself serves as a proxy for… Read more »
While CBS was winning its fights over distribution fees with Time Warner Cable it’s looking increasingly vulnerable in what used to be considered the core piece of its business: prime time… Read more »
Twitter is now a two-way street for NBC: a platform for syndicating content, and a platform for driving eyeballs back to the network. Read more »
The existing TV ecosystem rests on two revenue pillars: advertising and distribution (i.e. carriage and retransmission) fees. Cracking the incumbents hold on the system will requiring disrupting or undermining one or… Read more »
Twitter is working on a redesigned iOS experience that will put a much bigger focus on media consumption, according to a report filed by AllThingsD’s Mike Isaac. The new app will… Read more »
Do you tweet about TV shows? Then you’re part of Twitter’s plans to become a global social TV advertising powerhouse. Read more »
Lots of TV viewers skip ads now; all that’s needed is a DVR. So it’s hard to see why that capability would be considered a “premium” feature. Read more »