The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral “click-bait,” but the site’s founders have always maintained that it is… Read more »
Emerson Spartz started creating viral content websites when he was 12, and now he runs a company that specializes in understanding how content spreads, and why — something more media companies… Read more »
You might think the market for viral clickbait sites is already saturated, but The Independent newspaper in Britain has launched its own version anyway, called i100 — complete with celebrity gossip,… Read more »
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its… Read more »
Upworthy often gets lumped in with creators of cheap clickbait content like ViralNova, but the company’s editorial director says it is driven by a different mission: to use social tools to… Read more »
Many critics were eager to write Upworthy’s obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook’s newsfeed algorithm, but that… Read more »
Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has… Read more »
Two charts show how dominant Facebook is when it comes driving viral traffic to content from publishers like BuzzFeed and Upworthy — but depending on a platform like Facebook for your… Read more »
Facebook is making changes to the way its News Feed ranks content, and some publishers fear that they could be impacted — but whatever happens, the risks of relying on a… Read more »
Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings — but all this does is reinforce how doomed the pageview-based… Read more »