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	<title>Gigaom Search &#187; Upworthy</title>
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		<title>Upworthy says native advertising is working better than expected</title>
		<link>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/</link>
		<comments>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/#comments</comments>
		<pubDate>Fri, 20 Feb 2015 16:13:15 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[Upworthy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=916147</guid>
		<description><![CDATA[The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral "click-bait," but the site's founders have always maintained that it is&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When content becomes a virus, the viral scientists ultimately win</title>
		<link>https://gigaom.com/2014/12/30/when-content-becomes-a-virus-the-viral-scientists-ultimately-win/</link>
		<comments>https://gigaom.com/2014/12/30/when-content-becomes-a-virus-the-viral-scientists-ultimately-win/#comments</comments>
		<pubDate>Tue, 30 Dec 2014 20:58:09 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Emerson Spartz]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=903302</guid>
		<description><![CDATA[Emerson Spartz started creating viral content websites when he was 12, and now he runs a company that specializes in understanding how content spreads, and why -- something more media companies&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/30/when-content-becomes-a-virus-the-viral-scientists-ultimately-win/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Do we really need more sites for up-voting viral content? The Independent seems to think so</title>
		<link>https://gigaom.com/2014/07/31/do-we-really-need-more-sites-for-up-voting-viral-content-the-independent-seems-to-think-so/</link>
		<comments>https://gigaom.com/2014/07/31/do-we-really-need-more-sites-for-up-voting-viral-content-the-independent-seems-to-think-so/#comments</comments>
		<pubDate>Thu, 31 Jul 2014 22:42:14 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Independent]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=861976</guid>
		<description><![CDATA[You might think the market for viral clickbait sites is already saturated, but The Independent newspaper in Britain has launched its own version anyway, called i100 -- complete with celebrity gossip,&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/31/do-we-really-need-more-sites-for-up-voting-viral-content-the-independent-seems-to-think-so/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes</title>
		<link>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/</link>
		<comments>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/#comments</comments>
		<pubDate>Mon, 23 Jun 2014 22:10:00 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Reader Measurement]]></category>
		<category><![CDATA[time spent]]></category>
		<category><![CDATA[Upworthy]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=852612</guid>
		<description><![CDATA[Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The existential question at the heart of Upworthy: Is viral clickbait okay if it brings attention to something worthwhile?</title>
		<link>https://gigaom.com/2014/06/13/the-existential-question-at-the-heart-of-upworthy-is-viral-clickbait-okay-if-it-brings-attention-to-something-worthwhile/</link>
		<comments>https://gigaom.com/2014/06/13/the-existential-question-at-the-heart-of-upworthy-is-viral-clickbait-okay-if-it-brings-attention-to-something-worthwhile/#comments</comments>
		<pubDate>Fri, 13 Jun 2014 11:01:49 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=849565</guid>
		<description><![CDATA[Upworthy often gets lumped in with creators of cheap clickbait content like ViralNova, but the company's editorial director says it is driven by a different mission: to use social tools to&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/06/13/the-existential-question-at-the-heart-of-upworthy-is-viral-clickbait-okay-if-it-brings-attention-to-something-worthwhile/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Reality check: No, Upworthy&#8217;s traffic didn&#8217;t get crushed by Facebook&#8217;s algorithm change</title>
		<link>https://gigaom.com/2014/02/18/reality-check-no-upworthys-traffic-didnt-get-crushed-by-facebooks-algorithm-change/</link>
		<comments>https://gigaom.com/2014/02/18/reality-check-no-upworthys-traffic-didnt-get-crushed-by-facebooks-algorithm-change/#comments</comments>
		<pubDate>Tue, 18 Feb 2014 16:32:34 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Social & Web]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral content]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=817793</guid>
		<description><![CDATA[Many critics were eager to write Upworthy's obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook's newsfeed algorithm, but that&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/18/reality-check-no-upworthys-traffic-didnt-get-crushed-by-facebooks-algorithm-change/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the best way to measure attention online? Upworthy thinks it has the answer</title>
		<link>https://gigaom.com/2014/02/06/whats-the-best-way-to-measure-attention-online-upworthy-thinks-it-has-the-answer/</link>
		<comments>https://gigaom.com/2014/02/06/whats-the-best-way-to-measure-attention-online-upworthy-thinks-it-has-the-answer/#comments</comments>
		<pubDate>Thu, 06 Feb 2014 18:08:29 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[Upworthy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=814554</guid>
		<description><![CDATA[Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/06/whats-the-best-way-to-measure-attention-online-upworthy-thinks-it-has-the-answer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook and the race to make content go viral &#8212; meet the new boss, same as the old boss</title>
		<link>https://gigaom.com/2014/02/03/facebook-and-the-race-to-make-content-go-viral-meet-the-new-boss-same-as-the-old-boss/</link>
		<comments>https://gigaom.com/2014/02/03/facebook-and-the-race-to-make-content-go-viral-meet-the-new-boss-same-as-the-old-boss/#comments</comments>
		<pubDate>Mon, 03 Feb 2014 22:16:18 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=813490</guid>
		<description><![CDATA[Two charts show how dominant Facebook is when it comes driving viral traffic to content from publishers like BuzzFeed and Upworthy -- but depending on a platform like Facebook for your&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/03/facebook-and-the-race-to-make-content-go-viral-meet-the-new-boss-same-as-the-old-boss/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The scorpion and the frog: Who wins as Facebook makes tweaks to its newsfeed algorithms?</title>
		<link>https://gigaom.com/2013/12/09/the-scorpion-and-the-frog-who-wins-as-facebook-makes-tweaks-to-its-newsfeed-algorithms/</link>
		<comments>https://gigaom.com/2013/12/09/the-scorpion-and-the-frog-who-wins-as-facebook-makes-tweaks-to-its-newsfeed-algorithms/#comments</comments>
		<pubDate>Mon, 09 Dec 2013 23:14:45 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[content farms]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[news feed]]></category>
		<category><![CDATA[Panda]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:ZNGA]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:DMD]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=722571</guid>
		<description><![CDATA[Facebook is making changes to the way its News Feed ranks content, and some publishers fear that they could be impacted -- but whatever happens, the risks of relying on a&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/12/09/the-scorpion-and-the-frog-who-wins-as-facebook-makes-tweaks-to-its-newsfeed-algorithms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A growing obsession with viral content exposes the weakness of most digital media</title>
		<link>https://gigaom.com/2013/12/03/a-growing-obsession-with-viral-content-exposes-the-weakness-of-most-digital-media/</link>
		<comments>https://gigaom.com/2013/12/03/a-growing-obsession-with-viral-content-exposes-the-weakness-of-most-digital-media/#comments</comments>
		<pubDate>Tue, 03 Dec 2013 22:34:51 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:WPO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=720950</guid>
		<description><![CDATA[Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings -- but all this does is reinforce how doomed the pageview-based&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/12/03/a-growing-obsession-with-viral-content-exposes-the-weakness-of-most-digital-media/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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