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venture capital (vc) and marketing

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I had separate lunches this week with two serial founders, both of whom happened to cut their teeth working at the foot of that tyrannical, yet irrepressibly successful, nearly-but-never-richest-man-in-the-world software mogul… Read more »

I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of… Read more »

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