Emerson Spartz started creating viral content websites when he was 12, and now he runs a company that specializes in understanding how content spreads, and why — something more media companies… Read more »
According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it… Read more »
You might think the market for viral clickbait sites is already saturated, but The Independent newspaper in Britain has launched its own version anyway, called i100 — complete with celebrity gossip,… Read more »
Upworthy often gets lumped in with creators of cheap clickbait content like ViralNova, but the company’s editorial director says it is driven by a different mission: to use social tools to… Read more »
Clickhole is the latest offering from the satirical news site The Onion, and it’s designed to parody the kind of dumbed-down lists, quizzes and viral clickbait used by other media sites… Read more »
In a series of interviews, BuzzFeed founder Jonah Peretti talked with blogger Felix Salmon about the rise of Huffington Post, the evolution of BuzzFeed and the future of media. It’s really… Read more »
RebelMouse, the social-aggregation platform founded by Paul Berry — the former chief technology officer at Huffington Post — is relaunching as a full-fledged publishing system designed for media companies who want… Read more »
The more Facebook tries to control the News Feed in order to make sure the content in it is “high quality” enough, the more likely it is to irritate users who… Read more »
Many people seem to believe that the idea of “clickbait” or artificially viral content was invented by the internet or social media, but it has been around for centuries and was… Read more »
Many critics were eager to write Upworthy’s obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook’s newsfeed algorithm, but that… Read more »