Twitter left a lot of questions unanswered about its new syndicated ad network, but it looks like Wall Street didn’t mind. The social company’s stock closed up six percent after it… Read more »
SAY Media, created when video-content company VideoEgg acquired blog-software provider Six Apart in 2010, says it is selling off its media properties — the latest example of a company getting squeezed… Read more »
Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for… Read more »
The Information is reporting that will introduce its own app development platform — called Twitter Fabric — at its developer conference October 22. Through the service, app developers will… Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »
As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
Facebook’s first real ad network has a surprisingly narrow scope. App developers will probably take to it, but other advertisers should stick with Google for now and wait for future Facebook… Read more »