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targeted advertising and ad networks

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I bent over backwards to avoid putting the term “mobile ad network” in the headline, because Facebook is saying very little about what it is actually testing. It tells TechCrunch and… Read more »

Yahoo is telling people it’s not going to sell off its Right Media online advertising exchange. The Journal also says its core ad hosting and targeting technology – its APT platform… Read more »

While waiting to see if Google shows anything interesting from a social or media perspective at I/O, I’m seeing a  common theme in today’s coverage of online media and advertising: companies… Read more »

Facebook will enable advertisers to re-target users with its otherwise boring right-rail ad units. They won’t be able to add additional Facebook-data-driven targeting, and this doesn’t have anything to do with… Read more »

My GigaOM Pro colleague Paul Sweeting has been writing about disruptions in the TV programming and distribution space, and how online video providers are pitching their wares to advertisers by stealing… Read more »

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