GigaomNative Advertising 101: Understanding the native continuum
What are the different forms of native advertising, and how should you pick among them? Here’s a guide. Read more »
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What are the different forms of native advertising, and how should you pick among them? Here’s a guide. Read more »
WunWun, a New York startup that calls itself an “on-demand helper,” says it will deliver any item purchased from a store to consumers in Manhattan for free. Read more »
Ad network Widespace is debuting Nuance’s first interactive voice ads on two Swedish mobile apps. Instead of just passively viewing advertising on your phone, you can now ask an ad a… Read more »
Two of the biggest advertising holding companies, Omnicom and Publicis, would combine to make the biggest mega-agency ever. But is that a good thing? I’m skeptical. Read more »
Square may not have a advertising network for Gokul Rajaram to tend, but it is starting to build some interesting promotional features into its products. Rajaram could help Square merchants become… Read more »
The cloud that supports enterprises can be conceived of as a three-legged stool — but only two of those legs are complete. Read more »
Introducing advertising to previously ad-free platforms is a tough sell for anyone, but Tumblr users might be even less accepting of the new dashboard ads considering how they use Tumblr for… Read more »
Unlike Apple TV, which is largely about on-demand content, Amazon has a number of assets that could significantly enhance the linear TV experience if incorporated into a set-top box that worked… Read more »
As we wrote last quarter, there may be a weakening of interest in consumer social media businesses. But social technologies are working their way deeper and deeper into enterprise computing, and… Read more »
Content and media sites are struggling to accommodate the polarizing forces of programmatic ad-buying and native advertising. While there’s no single solution to thriving in digital advertising, social media analytics can… Read more »