Do all those promoted tweets and social-media efforts by big brands have an impact on in-person retail sales? Twitter says a new study it commissioned found that they do. Read more »
Nearly seven years after Facebook launched the News Feed, engineers are re-thinking how certain updates should show up in your feed, and how that plays into the Facebook experience. Here are… Read more »
Facebook is reportedly planning to sell TV-style video ads on its network for millions of dollars per day, showing that the company is serious about grabbing big-time ad dollars. Read more »
The growth of advertising on Facebook might be making money for the company, but it’s changing the core experience of connecting with friends with updates from companies fill the newsfeed. Read more »
Why does LinkedIn care if you get your news there or anywhere else? The company knows the more news there is on LinkedIn, the more likely you are to visit, and… Read more »
Facebook has announced that it will begin a more careful review of content on its platform to ensure that advertising does not appaer next to offensive material on the site. Read more »
Just as the Mad Men of the 50’s and 60’s tapped into consumer desires and emotions for a new school of advertising, modern companies like Instagram and Pinterest will need a… Read more »
A new deal with a large ad-buying firm will be worth hundreds of millions of dollars over a multi-year period, the Financial Times reports. Read more »
Twitter has further refined its advertising product allowing companies to target ads specifically to the words a user tweets, potentially making ads more relevant to users in real time. Read more »
After years of speculation about a “Facebook Phone,” Facebook finally rolled out its version of the deeply-integrated Facebook mobile experience. But aside from a slightly nicer messaging and greater ad opportunities… Read more »