Programmers of malware software have found a new way of making their exploits pay: A newly-discovered scam downloads malware to unsuspecting users’ computers and then makes those machines watch YouTube videos… Read more »
Yahoo is acquiring video advertising company BrightRoll for $640 million in cash. Marissa Mayer announced the acquisition with a post on the official Yahoo blog Tuesday, where she said that BrightRoll will… Read more »
Think there are too many ads on Hulu Plus? You’re not alone: Hulu CEO Mike Hopkins is considering reducing the ad load on Hulu’s paid subscription tier, according to a New… Read more »
Spotify just found another way to monetize the 30 million users of its free tier: The music service launched video ads across its mobile and desktop apps Monday, giving brands a way… Read more »
Get ready for more video ads on Facebook, and possibly video ads based on your Facebook profile elsewhere: Facebook has acquired video ad tech specialist LiveRail. Read more »
Peel now offers TV networks a way to advertise shows within its remote control app, which will allow viewers to tune in right from within the ad. Read more »
Amazon has been floating the idea of an ad-supported video offering, according to a report by the Wall Street Journal. The service would be separate from its Prime Instant video service and… Read more »
Well this is interesting: Lip sync videos and other fan adaptations of pop hits make record labels more money that the official music videos produced by the labels themselves, according to… Read more »
YouTube’s ad revenue is set to hit $5.6 billion this year, according to an eMarketer report relayed by the Financial Times. The same report estimates that the service’s net revenue after… Read more »