As advertisers phase out cookies, what’s the alternative?
Cookies as a user tracking mechanism have come under fire recently — partly due to privacy concerns and partly because they simply aren’t very useful in a mobile world. Here are… Read more »
{"source":"http:\/\/search.gigaom.com\/technology\/advertising\/wijax\/383af13036138b805db0da550b1f5914?authors=gigaguest","varname":"wijax_ce4e514bc79cc0256463015e631d8a14","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Alerts notify you of new stories or reports as soon as they are published. They are delivered via email and can be customized by topic and frequency.
Keep an eye on the future, by getting new results in your inbox.
Use the filters below to edit your Alert.
Cookies as a user tracking mechanism have come under fire recently — partly due to privacy concerns and partly because they simply aren’t very useful in a mobile world. Here are… Read more »
The Twitter filing for an initial public offering has set the tech community abuzz. But why aren’t marketers equally excited about what they read in the S-1? Read more »
The humble banner isn’t dead yet, but it could be better. Changes there and an emphasis on social could make online advertising less of a battle between blocking software and marketers… Read more »
Native advertising, brand journalism — whatever you call it, the current ad-driven content boom provides a lot of opportunity. But for it to work, journalists and publishers need to think about… Read more »
To a lot of observers, mobile’s ascendence spells inevitable heartache. But Victor Malachard, of Adfonic, says it’s very early days, and, in fact, our best ones are still to come. Read more »
Project Glass, Google’s augmented reality smart glasses, is the ultimate expression of the wearable tech trend. Paul Armstrong of @TheMediaIsDying says that whether you like it or not, the technology is… Read more »
Media companies have collectively spent billions of dollars on content management systems. As they upgraded their offline businesses to the digital world, they turned to big enterprise systems to organize their… Read more »
Every startup fears than an established brand will one day acquire a rival or build a similar offering and instantly become the industry gorilla. But there is mounting evidence that suggests… Read more »
Late last week, my partners and I here at Polaris Ventures hosted a summit for all of our portfolio companies in and around the online advertising sector. In addition to the… Read more »