While independent developers have led innovation in mobile shopping apps, retailers, brands, and local businesses are facing an imperative — integrate high-value mobile shopping capabilities into their customers’ experiences or risk… Read more »
The purpose of the on-screen guide has shifted too. While the main objective is still to provide information on television programming, the EPG has the potential to be a much broader… Read more »
The modern smartphone is a wonder of efficiency, usefulness, and portability. It enables us not only to communicate with one another but also to access an overwhelming amount of online information. Of course,… Read more »
A new category of digital media has emerged in the living room: social TV. This relatively new concept can be defined as any application, website or software that allows viewers to… Read more »
A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves… Read more »
Yahoo CEO Scott Thompson’s Q1 call with investors and analysts was a lot more big picture and buzzwords than details but we did get a few fine points, including plans to… Read more »
My paidContent colleague Staci Kramer calls Yahoo’s re-org “blurry.” That about sums it up. The news is a new e-commerce group that many think will be headed by CEO Scott Thompson’s… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money fr… Read more »