As voters increasingly spend their leisure time with things other than newspapers and television, political campaigns need new methods of making sure their messages reach those people. Obama for America’s Rayid… Read more »
Several of the mobile ad-technology companies that powered campaigns for Barack Obama are now using his success as a way to sell others on u… Read more »
The fundraising juggernaut that was President-elect Barack Obama’s campaign also shook up the online political ad business, as the candidate… Read more »
In the final month leading up to the election, the Obama campaign used mobile advertising to target the youth demographic and voters in key… Read more »
Unlike political candidates, Google (NSDQ: GOOG) and other online ad providers can receive an unlimited amount of campaign cash. While they… Read more »