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	<title>Gigaom Search &#187; Technologies and Products &#187; advertising</title>
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		<title>Report: Ads are one step closer to coming to Tinder</title>
		<link>http://gigaom.com/2015/02/27/report-ads-are-one-step-closer-to-coming-to-tinder/</link>
		<comments>http://gigaom.com/2015/02/27/report-ads-are-one-step-closer-to-coming-to-tinder/#comments</comments>
		<pubDate>Sat, 28 Feb 2015 01:46:35 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=917820</guid>
		<description><![CDATA[Tinder is working on building itself an ad unit, according to Re/Code sources. The dating company contacted both Facebook and Twitter to discuss a potential advertising partnership. There's no more information&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Here&#8217;s how one marketing firm is tackling the Pinterest problem</title>
		<link>http://gigaom.com/2015/02/25/heres-how-one-marketing-firm-is-tackling-the-pinterest-problem/</link>
		<comments>http://gigaom.com/2015/02/25/heres-how-one-marketing-firm-is-tackling-the-pinterest-problem/#comments</comments>
		<pubDate>Thu, 26 Feb 2015 00:40:49 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=917229</guid>
		<description><![CDATA[Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix of image-focused design (like Instagram), founded on a social-follower premise&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/25/heres-how-one-marketing-firm-is-tackling-the-pinterest-problem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The $19-billion question: Is Snapchat the new television?</title>
		<link>http://gigaom.com/2015/02/24/the-19-billion-question-is-snapchat-the-new-television/</link>
		<comments>http://gigaom.com/2015/02/24/the-19-billion-question-is-snapchat-the-new-television/#comments</comments>
		<pubDate>Tue, 24 Feb 2015 17:30:57 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=916854</guid>
		<description><![CDATA[Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model -- and that could help it take over as television becomes&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/24/the-19-billion-question-is-snapchat-the-new-television/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>In the age of niche media, everyone still really wants to be mass</title>
		<link>http://gigaom.com/2015/02/23/in-the-age-of-niche-media-everyone-still-really-wants-to-be-mass/</link>
		<comments>http://gigaom.com/2015/02/23/in-the-age-of-niche-media-everyone-still-really-wants-to-be-mass/#comments</comments>
		<pubDate>Mon, 23 Feb 2015 21:59:29 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog networks]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Vox. Gawker]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=916584</guid>
		<description><![CDATA[As doctoral student Frederik De Boer pointed out in a recent blog post on some of the new-media sites like BuzzFeed and Fusion, if you don't focus on a specific market&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/23/in-the-age-of-niche-media-everyone-still-really-wants-to-be-mass/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Upworthy says native advertising is working better than expected</title>
		<link>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/</link>
		<comments>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/#comments</comments>
		<pubDate>Fri, 20 Feb 2015 16:13:15 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[Upworthy]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=916147</guid>
		<description><![CDATA[The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral "click-bait," but the site's founders have always maintained that it is&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The platform-publisher race is heating up and LinkedIn is gaining</title>
		<link>http://gigaom.com/2015/02/18/the-platform-publisher-race-is-heating-up-and-linkedin-is-gaining/</link>
		<comments>http://gigaom.com/2015/02/18/the-platform-publisher-race-is-heating-up-and-linkedin-is-gaining/#comments</comments>
		<pubDate>Wed, 18 Feb 2015 22:15:31 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:LNKD]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=915683</guid>
		<description><![CDATA[Social platforms like Facebook and Snapchat are trying hard to become publishers or to host content from media companies, but one of the platforms that has been quietly doing this for&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/18/the-platform-publisher-race-is-heating-up-and-linkedin-is-gaining/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>AT&amp;T charges $29 for privacy. Time for others to do the same</title>
		<link>http://gigaom.com/2015/02/17/att-charges-29-for-privacy-time-for-others-to-do-the-same/</link>
		<comments>http://gigaom.com/2015/02/17/att-charges-29-for-privacy-time-for-others-to-do-the-same/#comments</comments>
		<pubDate>Tue, 17 Feb 2015 15:41:46 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AT&T GigaPower]]></category>
		<category><![CDATA[Austin fiber]]></category>
		<category><![CDATA[Kansas City fiber]]></category>
		<category><![CDATA[privacy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:T]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=915188</guid>
		<description><![CDATA[AT&#38;T just rolled out blazing fast fiber-to-home internet service in Kansas City for $70 a month. But there's a catch: customers who don't want the telecom giant spying on their web surfing will&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/17/att-charges-29-for-privacy-time-for-others-to-do-the-same/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
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		<title>If Pinterest hadn&#8217;t gone after affiliate marketers, the FTC might have</title>
		<link>http://gigaom.com/2015/02/13/if-pinterest-hadnt-gone-after-affiliate-marketers-the-ftc-might-have/</link>
		<comments>http://gigaom.com/2015/02/13/if-pinterest-hadnt-gone-after-affiliate-marketers-the-ftc-might-have/#comments</comments>
		<pubDate>Fri, 13 Feb 2015 23:53:18 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:SNE]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=915012</guid>
		<description><![CDATA[On Friday, Pinterest banned affiliate links on its site, claiming that they cluttered up people's feeds with spam. Most media companies called foul, saying that Pinterest was putting its own financial interest&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/13/if-pinterest-hadnt-gone-after-affiliate-marketers-the-ftc-might-have/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Flipboard swims against the tide by launching a website</title>
		<link>http://gigaom.com/2015/02/10/flipboard-swims-against-the-tide-by-launching-a-website/</link>
		<comments>http://gigaom.com/2015/02/10/flipboard-swims-against-the-tide-by-launching-a-website/#comments</comments>
		<pubDate>Tue, 10 Feb 2015 18:00:58 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=913858</guid>
		<description><![CDATA[While most media companies are moving from the web to focus on mobile, Flipboard is doing the opposite -- having built the app on mobile, it is now launching a web&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/10/flipboard-swims-against-the-tide-by-launching-a-website/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Are media companies building another house of cards on Snapchat?</title>
		<link>https://gigaom.com/2015/02/05/are-media-companies-building-another-house-of-cards-on-snapchat/</link>
		<comments>https://gigaom.com/2015/02/05/are-media-companies-building-another-house-of-cards-on-snapchat/#comments</comments>
		<pubDate>Thu, 05 Feb 2015 23:48:35 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Eyeballs]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[revenue]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=912979</guid>
		<description><![CDATA[SnapChat has convinced media companies like CNN and Yahoo and Vice to be part of its new Discover feature, and they were easy to convince because of SnapChat's 200M-plus millennial audience&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/02/05/are-media-companies-building-another-house-of-cards-on-snapchat/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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