This week, Google bought an ad-buying platform called Invite Media, but the purchase has raised concern about two different aspects of the deal: One is the control that it gives Google… Read more »
Amid the furor over Facebook’s handling of privacy settings on the social network, it’s easy to forget that the social network is still growing rapidly as a business. The company says… Read more »
Two Congressmen have proposed a sweeping bill to govern online privacy that would require companies to provide clear notices of what information is being collected by either their site or service… Read more »
A European Union court decision says that Google can continue to sell trademarked terms as advertising keywords, but the EU’s highest court left the door open for future lawsuits against the… Read more »
Mark Josephson, CEO of hyper-local news aggregator Outside.in, isn’t concerned about AOL pouring $50 million into its Patch.com hyper-local news operation. He says that while they are both going after local… Read more »
As Twitter prepares to launch its own advertising platform for the social network, other companies are also rushing to take advantage of that opportunity. 140proof just launched a targeted advertising service… Read more »
A Twitter executive who suggested during an advertising industry panel that the company was within a month or so of launching its advertising platform has denied this interpretation of his comments,… Read more »
Twitter will roll out an official advertising platform likely within the next month or so, Anamitra Banerji, head of product management and monetization at Twitter, said while on a panel at… Read more »
Google’s donation of $2 million to Wikipedia cements a long-standing symbiotic relationship between the search engine and the user-generated encyclopedia. But is that relationship a good thing or a bad thing? Read more »
For the first time in 23 years, Pepsico isn’t spending millions on a Superbowl ad, but instead is funding a series of social-media powered community renewal projects to the tune of… Read more »