The growth in online video shows means more alternatives to TV than ever before — but advertising dollars are stubbornly sticking with the older medium. Read more »
Twitter is rapidly expanding its “multi-screen” ad offerings through a range of new partnerships with sports, news and other media companies. Read more »
Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Read more »
AOL continues its surprising turnaround with another quarter of growth in its content and advertising segment. The company is still, however, depending on its legacy business for all its profit. Read more »
The Weather Company continues to expand beyond its core programming with new web series devoted to adventure and human interest. The new content comes as the company deepens its content and… Read more »
Google’s published a blog post last week about “bad apples” in the ad industry. The meaning of the post is now clear: it was intended to rein in shady software, but… Read more »
Congress and even some tech companies are promising to get serious about “Do Not Track” legislation, which will let consumers tell companies not to collect their personal information. But any meaningful… Read more »
Google’s Susan Wojcicki says the viral success of a Pepsi prank video shows how online ad viewing is becoming a voluntary experience where marketers strive to produce content viewers want to… Read more »
Facebook’s ad strategy is rapidly becoming more sophisticated. Marketers and investors are likely to love the results — but will Facebook be able to get it right without alienating users? Read more »
An investigation this week revealed that major brands are paying at least $6 million a month to serve ads to bots on 202 websites. Here are some more names and details. Read more »