Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process… Read more »
As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus… Read more »
Search engines are making it harder to see the difference between regular results and paid ads. Does the FTC have the power to do something? Or can consumers figure it out… Read more »
The New York Times’ research and development lab has launched a new project asking readers for help in identifying old advertisements from its print archive — and the project is the… Read more »
Facebook seems to produce a kind of existential dread in news organizations and journalists, since it plays an increasingly large role in whether anyone sees their content. That shouldn’t keep them… Read more »
Think there are too many ads on Hulu Plus? You’re not alone: Hulu CEO Mike Hopkins is considering reducing the ad load on Hulu’s paid subscription tier, according to a New… Read more »
Companies that spend over $1 million yearly on digital marketing are fueling spending on social media marketing. Companies with smaller budgets are accountable for a large portion of content marketing and… Read more »
BuzzFeed got a lot of attention for a story about a secret network of location-tracking devices hidden in New York City phone booths — but the truth is a lot more… Read more »