Businessweek is reporting that a magazine-style Washington Post app will come pre-loaded on the new Kindle Fire, a deal that has potential benefits for both the struggling newspaper and for its… Read more »
Facebook claims its new ad server will target ads on websites and mobile browsers more accurately than Google’s DoubleClick. But the big, public ad agency it’s partnering with says it’s more… Read more »
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of… Read more »
There’s a lot Skyhook can tell about you based on the Wi-Fi networks you cross everyday. It’s putting that info to work with a more refined set of geofencing and profiling… Read more »
Spotify just found another way to monetize the 30 million users of its free tier: The music service launched video ads across its mobile and desktop apps Monday, giving brands a way… Read more »
Some marketing-technology platforms — especially those from the big guys — are far too CRM-focused, at the expense of advertising and multichannel and multi-objective campaigns. Read more »
The growing interest in live programming among ad-supported online video platforms mirrors its growing importance to the traditional TV economy. Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »