The British newspaper chain Trinity Mirror has had some significant success online, both in terms of traffic growth and revenue, by experimenting with standalone sites that have been built quickly by… Read more »
The new mobile apps from the New York Times have so far failed to make much of an impact, and the paper’s existing paywall is peaking in terms of its reach… Read more »
Contently, a New York-based startup that specializes in content marketing, has launched a non-profit foundation that will use some of the revenue from its marketing business to fund investigative journalism Read more »
Facebook’s latest user engagement numbers, coming from its 2014 second quarter earnings statement, show a company riding high. Of Facebook’s active users, 63 percent use the site every single day. Read more »
Google’s Q2 revenue grew by 22 percent compared with the same quarter of last year, but its bottom line was smaller than analysts had been expecting, due to capital expenditures and… Read more »
Former newspaper editor David Boardman says too many newspaper companies and industry executives are fooling themselves by pretending that their business is better than it really is. They need to face… Read more »
Over half of big spenders said they’d likely spend more budget on social media marketing. They’re also driving mobile and video, while not neglecting search. Read more »
The vast majority of digital marketers with budgets over $1 million rely on multiple programs because they’re using digital for all marketing objectives: awareness, acquisition, conversion, and retention. Read more »
Ads from the U.K. government, charities and multinational corporations have been running ahead of jihadi recruitment videos on sites like YouTube(s goog) and Dailymotion, a BBC investigation has revealed. That may… Read more »