Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process… Read more »
The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read… Read more »
Chartbeat CEO Tony Haile says both publishers and advertisers need help figuring out which pieces of native advertising are actually working, so the analytics company has introduced a new suite of… Read more »
There are more ways than ever to measure traffic, readership, attention and engagement with our content. But all that means is there are even more things to distract us from the… Read more »
Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has… Read more »
As Guardian data journalist Stijn Debrouwere points out, many media companies have an obsession with measuring things, without understanding what is important and therefore worth measuring. Read more »
Twitter is said to be looking at acquiring Bluefin Labs, which would fit the trajectory that the real-time information network has been on for some time. But is cozying up to… Read more »
Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The… Read more »
Chartbeat announced a $9.5-million round of funding and a series of new features aimed at giving websites and publishers better insight into how users are engaging with their content, something that… Read more »
Twitter’s launch of an analytics dashboard that shows who is interacting with a site’s content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as… Read more »