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ResearchThe mis-measure of Netflix">ResearchThe mis-measure of Netflix

In Netflix’s subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content’s value… Read more »

Viewers increasingly chat in real time about what they’re watching using second-screen devices and social-TV apps. So naturally those second screens are becoming contested ground as more marketers plant their flags… Read more »