McDonald’s was one of the first retail locations I used for Google Wallet back in 2011, so it’s not surprising to me that the fast-food retailer is among the early adopters… Read more »
Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
NFC is unlikely to ever become the default technology for mobile payments that many have envisioned. But its penetration in smartphones is growing substantially, and it should prove a useful tool… Read more »
PayPal and Apple are both pushing mobile wallet offerings based on Bluetooth Low Energy, a technology that may be more attractive than NFC for both retailers and consumers. BLE may eventually… Read more »
The mobile payments industry seems to get more heated by the day even as consumer demand remains unclear. Privacy concerns will increasingly threaten the brutally competitive industry, but payment providers who… Read more »