When normal people use a new app, they don’t wade through hidden service terms. Many just click “OK” and hope for the best. This might be fine for a game of Candy Crush, but… Read more »
Can big data tools sway the outcome of a debate? The Sunlight Foundation has applied machine learning to the FCC debate to show popular sentiment. But it’s unclear if the impact… Read more »
An FTC investigation into nine big data brokers shows how the companies use inferences to create categories like “Urban Scramble” and “Expectant Parent.” Read more »
Consumer data issues are suddenly hot as the White House is taking the discussion to the public while, meanwhile, the New York Times is urging it to do more on this… Read more »
A data broker tried to show us what it knows about our lives — but the transparency ploy quickly fell flat with both consumers and privacy advocates. That doesn’t mean it… Read more »
Major League Baseball is using new data tools to create more detailed profiles of people who visit team and league websites. MLB plans to use the extra data to create profiles… Read more »
Companies are running experiments that show employees are happier and more productive when eat in cheerful cafeterias with other people. The catch is that workers may have to hand over some… Read more »
Upworthy is attracting attention for its headlines and its viral videos about gay marriage, women’s rights and other social causes. But the site’s real value may be its potential to help… Read more »