Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
NFC is unlikely to ever become the default technology for mobile payments that many have envisioned. But its penetration in smartphones is growing substantially, and it should prove a useful tool… Read more »
PayPal and Apple are both pushing mobile wallet offerings based on Bluetooth Low Energy, a technology that may be more attractive than NFC for both retailers and consumers. BLE may eventually… Read more »