Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
The U.S. mobile payments market is seeing a tremendous amount of consolidation in recent weeks. That activity will ramp up in the coming months, speeding the evolution of the overall market… Read more »
Macy’s is employing Bluetooth low energy and photo-sharing this holiday season, while Best Buy is engaging their customers via SMS. While those strategies are very different, both demonstrate the power of… Read more »
NFC is unlikely to ever become the default technology for mobile payments that many have envisioned. But its penetration in smartphones is growing substantially, and it should prove a useful tool… Read more »