Retailers are scrambling to leverage the power of beacons powered by Bluetooth low energy (BLE), but the technology may gain ground in other scenarios before users begin to embrace it in… Read more »
There’s a lot Skyhook can tell about you based on the Wi-Fi networks you cross everyday. It’s putting that info to work with a more refined set of geofencing and profiling… Read more »
Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth… Read more »
A new survey indicates most U.S. shoppers don’t want to be tracked through their phones as they move through stores and don’t want to receive messages as they shop. Which means… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »
Macy’s is employing Bluetooth low energy and photo-sharing this holiday season, while Best Buy is engaging their customers via SMS. While those strategies are very different, both demonstrate the power of… Read more »
NFC is unlikely to ever become the default technology for mobile payments that many have envisioned. But its penetration in smartphones is growing substantially, and it should prove a useful tool… Read more »