Retailers are scrambling to leverage the power of beacons powered by Bluetooth low energy (BLE), but the technology may gain ground in other scenarios before users begin to embrace it in… Read more »
Apple Pay may finally pry open the door for a mobile payments market that remains almost entirely untapped in the U.S. And a soon-to-be independent PayPal could be ready to pounce… Read more »
Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth… Read more »
Apple is deliberately laying a solid foundation for a mobile payments business while several competitors who were early to market continue to spin their wheels . Read more »
While NFC technology struggles to find much of an audience in North America, much-aligned QR codes are still an attractive vehicle for mobile marketing, ticketing and perhaps even payments. Read more »
A new survey indicates most U.S. shoppers don’t want to be tracked through their phones as they move through stores and don’t want to receive messages as they shop. Which means… Read more »
NFC has failed to see any real uptake in most Western markets, and Bluetooth-based technologies like Apple’s iBeacon are suddenly getting a lot of attention. But there are a few reasons… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
Apple is reportedly developing a mobile payments system to compete with PayPal, Google Wallet and Isis, among others. And the company could bring a lot more to the table than just… Read more »