A new report by Aislelabs looks at 16 different beacon hardware makers, including details like which chipsets they use and how long the batteries last when subjected to stress tests. Read more »
Qualcomm Retail Services will become Gimbal Inc. in May. The competitor to Apple’s iBeacon will target retail stores and other venues looking to establish proximity based connections to their customers. Read more »
Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »