Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »
Apple’s presence-detecting iBeacon is moving beyond small pilots in handfuls of stores to much bigger implementations. Shopkick is trialing its iBeacon-derived ShopBeacon in 100 American Eagle Outfitter locations. Read more »
Macy’s is employing Bluetooth low energy and photo-sharing this holiday season, while Best Buy is engaging their customers via SMS. While those strategies are very different, both demonstrate the power of… Read more »
Mobile retail app developer Shopkick is selling iBeacon devices to businesses that will let them track and interact with customers as they move throughout their stores. Macy’s is its first trial… Read more »