Retailers are scrambling to leverage the power of beacons powered by Bluetooth low energy (BLE), but the technology may gain ground in other scenarios before users begin to embrace it in… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »