ResearchHandicapping Google’s Assault on the TV Industry
Changing the fabric of the long standing television industry is more than just a matter of convenience for Google – it’s clearly a goal and perhaps even a necessity. Read more »
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Changing the fabric of the long standing television industry is more than just a matter of convenience for Google – it’s clearly a goal and perhaps even a necessity. Read more »
Google wants to bring Chromecast to a number of other countries in 2014, and make casting a standard that works on multiple devices with thousands of apps. Read more »
If borne out, this week’s reports that the next generation of Google’s TV product could be branded “Nexus TV,” suggest Google may finally be getting both the strategy and the branding… Read more »
Google is getting ready to say good-bye to Google TV: The company is getting rid of the branding, but will continue to make Android available to TV manufacturers. Read more »
The more consumers rely on touch-enabled, personal devices to find and access content for their TV, the more appealing the link between personal devices and the TV will be to marketers. Read more »