The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to aggregate, measure and engage with audiences beyond the exclusive control… Read more »
Changing the fabric of the long standing television industry is more than just a matter of convenience for Google – it’s clearly a goal and perhaps even a necessity. Read more »
If borne out, this week’s reports that the next generation of Google’s TV product could be branded “Nexus TV,” suggest Google may finally be getting both the strategy and the branding… Read more »
Even without an advertising component, second-screen discovery and navigation via Chromecast will still link those functions with much richer data on user identity and behavior than Netflix can capture now. Read more »