The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to aggregate, measure and engage with audiences beyond the exclusive control… Read more »
The wireless connection between mobile devices and the TV is emerging as the high ground in the battle for control of the digital living room, and there are already several major… Read more »
If borne out, this week’s reports that the next generation of Google’s TV product could be branded “Nexus TV,” suggest Google may finally be getting both the strategy and the branding… Read more »
The more consumers rely on touch-enabled, personal devices to find and access content for their TV, the more appealing the link between personal devices and the TV will be to marketers. Read more »