Verizon said on Friday it will soon launch an program that will allow its customers to opt out of “supercookies,” a pervasive customer tracking tool that records all activity on the… Read more »
The suite helps companies map and analyze the crazy amount of third-party code that often runs on their webpages, for performance, security and marketing purposes. To do this, it uses data… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Cookies as a user tracking mechanism have come under fire recently — partly due to privacy concerns and partly because they simply aren’t very useful in a mobile world. Here are… Read more »
Google will have to face yet another court case over its tricking of Safari browsers, in which it forced through tracking cookies even when the browser settings had been set to… Read more »
The revelation that the NSA piggybacks on commercial cookies to track individuals’ web habits could spread the economic fallout from the spying disclosures much more widely, by drawing attention to the… Read more »
Google is facing trial by media in the UK where leading news outlets are making absurd arguments over its positions about a controversy involving browser cookies. Read more »
Privacy advocates have always been down on cookies, but news that the NSA and GCHQ tap into their power highlights the dangers that are inherent to today’s online advertising systems. Read more »
While they are competitors on the social media front, Facebook and Google will now be bedfellows in advertising, as an announcement from Google confirms the companies have struck a partnership in… Read more »
Google and now Microsoft are moving towards an ad strategy that leaves third party cookies behind. The move is likely to bring a shift in power in the ad industry of… Read more »