Looks like Netflix and other streaming services are starting to have an impact on traditional TV viewing: Total live TV ratings were down 12.7 percent year over year across the networks… Read more »
Yup, it’s happening: TV viewers are abandoning traditional broadcast and cable networks for online streaming services, and new devices in their living rooms are making it easier for them to cut… Read more »
Nielsen is rolling out a pilot product that lets TV networks track viewing of shows on their websites. The tool doesn’t yet account for viewing on mobile devices, and the pilot… Read more »
In two signs of how online media consumption is changing traditional tracking services, Nielsen will begin tracking the habits of viewers who watch TV over broadband, while Billboard will begin including… Read more »
Belying several earlier research studies, which said growth of U.S. multi-channel subscriptions has slowed significantly but not stopped, Nielsen’s latest “Cross-Platform Report” says the number of U.S. homes paying a multi-channel… Read more »
While cable operators and networks continue to downplay the effect of cord cutting, in Deloitte’s State of the Media Democracy survey, the firm reports that 9 percent of respondents have already… Read more »
The number of pay TV subscribers increased over the fourth quarter, but the year-over-year growth was the slowest ever for the industry. Even worse, the percentage of households paying for TV… Read more »
Statistics presented by Nielsen tday suggest that fluctuations in cable subscription numbers are due not to cord-cutting, but “cord-swapping,” with consumers switching between different services. However, that still doesn’t explain the… Read more »
U.S. consumers are not racing to replace their pay-TV subscription with online video services, according to research from Nielsen. In fact, it reports just the opposite is happening: the number of… Read more »